GMLA Summer Institute Bibliography

This is a bibliography for the presentation I offered at the 2009 GMLA Summer Institute.

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Bibliography

Cialdini, Robert B. Influence: The Psychology of Persuasion. Rev. ed. New York: Collins Business Essentials, 2006.

Frank, Milo O. How to Get Your Point Across in 30 Seconds or Less. New York: Simon & Schuster, 1986.

Franklin, Julian. Kid Control: Behavior Management for Children’s Entertainers. Houston, TX: Julian Franklin Productions, 2005.

Goldstein, Noah J.; Martin, Steve J.; and Cialdini, Robert B. Yes!: Fifty Scientifically Proven Ways to Be Persuasive. New York: Free, 2008.

Heath, Chip, and Heath Dan. Made to Stick: Why Some Ideas Survive and Other Die. New York: Random House, 2007.

Johnson, Spencer, and Johnson, Constance. The One Minute Teacher. New York: William Morrow, 1986.

Roam, Dan. The Back of the Napkin: Solving Problems and Selling Ideas. New York: Penguin, 2008.

Tamblyn, Doni. Laugh and Learn: Ninety-Five Ways to Use Humor for More Effective Teaching and Training. New York: American Management Association, 2003.

Williams, Roy H. Magical Worlds of the Wizard of Ads. Austin, TX: Bard, 2001.

---. Secret Formulas of the Wizard of Ads. Austin, TX: Bard, 1999.

---. The Wizard of Ads: Turning Words into Magic and Dreamers into Millionaires. Austin, TX: Bard, 1998.